$86 Price Target Set for Acushnet (GOLF)
## Summary
- Due to a continued increase in golf participation, I expect Acushnet to achieve 5-6% sales growth in the medium-term and estimate, using DCF analysis, a fair value for the company's stock of $86.
## 1. Historical Performance
As shown in Figure 1, Acushnet generated NOPAT (net operating profit after tax) of $258M in FY24 and FCF of $219M [1]. Its NOPAT has increased at a CAGR of 12% since FY19, driven largely by the social-media led shift in the perception of the sport, as described in my <a target="_blank" href="https://jackdry.com/search-interest-indicates-8-q2-sales-growth-for-acushnet-golf">last report</a>.
<div style="width: 140%; position: relative; flex-direction: column; left: 50%; transform: translateX(-50%); max-width: calc(100vw - 2rem); margin: 20px 0px">
<span style="color: #0000EE; font-size: 0.9rem"><i>Figure 1: NOPAT, Net Investment & FCF<br>
FY22 FCF distorted due to industry-wide supply chain issues.</i></span>
<img src="https://s3.eu-west-2.amazonaws.com/jackdry.com/articles/2025/%2486+Price+Target+Set+for+Acushnet/fcf-plot.png" style="margin-top: 5px">
</div>
As shown by Figure 2, the company's ROIC has increased by 6.3 percentage points (ppts) since FY19 to 26.6% [2], significantly higher than the average of 8.9% for US leisure companies [3].
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<span style="color: #0000EE; font-size: 0.9rem"><i>Figure 2: NOPAT Margin & ROIC</i></span>
<img src="https://s3.eu-west-2.amazonaws.com/jackdry.com/articles/2025/%2486+Price+Target+Set+for+Acushnet/nopat-margin-roic.png" style="margin-top: 5px">
</div>
## 2. Valuation
### 2.1 Assumptions
Table 1 summarizes the forecasts my valuation depends on. For the same reasons given in my <a target="_blank" href="https://jackdry.com/search-interest-indicates-8-q2-sales-growth-for-acushnet-golf">last report</a>, I expect the company's forward 12-month (FTM) sales to increase by 7%, and for growth to then adjust to 5% in the medium term, which is the CAGR forecast for the golf equipment market [4].
In addition to assuming that the company's NOPAT margin stays at its FY24 level, I also assume a marginal sales to capital ratio of 2.5. This is equal to the company's marginal sales/ capital ratio computed from FY17 to FY24, and is also close to the average of 2.6 for US companies in the recreation, specialty retail and apparel industries [5].
I lastly assume the company's weighted average cost of capital is 6.8%. I computed this assuming the pre-tax costs of capital for the company's interest-bearing debt, operating lease liabilities and equity are 7.4%, 4.6% and 8.3% respectively.
<div style="width: 100%; position: relative; left: 50%; transform: translateX(-50%); max-width: calc(100vw - 2rem);">
<span style="color: #0000EE; font-size: 0.9rem"><i>Table 1: Valuation Assumptions</i></span>
<table style="flex: 1; margin-top: 10px">
<thead>
<tr>
<th></th>
<th>Years 1 – 5</th>
<th>Years 5 – 10</th>
<th>Terminal </th>
</tr>
</thead>
<tbody>
<tr>
<td>Sales CAGR</td>
<td>6% ➝ 5%</td>
<td>5% ➝ 2%</td>
<td>2%</td>
</tr>
<tr>
<td>NOPAT Margin</td>
<td colspan="3">10.50%</td>
</tr>
<tr>
<td>Marginal Sales/ Capital Ratio</td>
<td colspan="3">2.5</td>
</tr>
<tr>
<td>WACC</td>
<td colspan="3">6.8%</td>
</tr>
</tbody>
</table>
</div>
### 2.2 Results
Table 2 shows my forecasts for the company's FCFF, and Table 3 the output of my valuation.
<div style="width: 100%; position: relative; left: 50%; transform: translateX(-50%); max-width: calc(100vw - 2rem);">
<span style="color: #0000EE; font-size: 0.9rem"><i>Table 2: Projected FCFF</i></span>
<table style="margin-top: 10px">
<thead>
<tr>
<th>Year</th>
<th>Sales ($M)</th>
<th>NOPAT ($M)</th>
<th>Net Investment ($M)</th>
<th>FCFF ($M)</th>
</tr>
</thead>
<tbody>
<tr>
<td>1</td>
<td>2600.1</td>
<td>273</td>
<td>59.8</td>
<td>213.2</td>
</tr>
<tr>
<td>2</td>
<td>2749.6</td>
<td>288.7</td>
<td>60.5</td>
<td>228.2</td>
</tr>
<tr>
<td>3</td>
<td>2900.8</td>
<td>304.6</td>
<td>60.9</td>
<td>243.7</td>
</tr>
<tr>
<td>4</td>
<td>3053.1</td>
<td>320.6</td>
<td>61.1</td>
<td>259.5</td>
</tr>
<tr>
<td>5</td>
<td>3205.8</td>
<td>336.6</td>
<td>56.4</td>
<td>280.2</td>
</tr>
<tr>
<td>6</td>
<td>3346.8</td>
<td>351.4</td>
<td>50.9</td>
<td>300.5</td>
</tr>
<tr>
<td>7</td>
<td>3474</td>
<td>364.8</td>
<td>44.5</td>
<td>320.3</td>
</tr>
<tr>
<td>8</td>
<td>3585.2</td>
<td>376.4</td>
<td>37.3</td>
<td>339.2</td>
</tr>
<tr>
<td>9</td>
<td>3678.4</td>
<td>386.2</td>
<td>29.4</td>
<td>356.8</td>
</tr>
<tr>
<td>10</td>
<td>3751.9</td>
<td>394</td>
<td>30</td>
<td>363.9</td>
</tr>
</tbody>
</table>
</div>
<br>
<div style="width: 100%; position: relative; left: 50%; transform: translateX(-50%); max-width: calc(100vw - 2rem);">
<span style="color: #0000EE; font-size: 0.9rem"><i>Table 3: Valuation Output</i></span>
<table style="margin-top: 10px">
<tbody>
<tr>
<td>PV(FCFF Years 1-10)</td>
<td>$2180.7M</td>
</tr>
<tr>
<td>PV(Terminal Value)</td>
<td>$4203.9M</td>
</tr>
<tr>
<td>Value of Operations</td>
<td>$6195.6M</td>
</tr>
<tr>
<td>Debt</td>
<td>$1098.9M</td>
</tr>
<tr>
<td>Excess Cash</td>
<td>$3.8M</td>
</tr>
<tr>
<td>Noncontrolling Interests</td>
<td>$4.0M</td>
</tr>
<tr>
<td>Value of Equity</td>
<td>$5092.6M</td>
</tr>
<tr>
<td>Shares Oustanding</td>
<td>59,444,080</td>
</tr>
<tr>
<td>Value Per Share</td>
<td>$85.7</td>
</tr>
</tbody>
</table>
</div>
## 3. Data
<div style="width: 140%; position: relative; left: 50%; transform: translateX(-50%); max-width: calc(100vw - 2rem);">
<iframe width="140%" height="400px"
style="
width: 140%;
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src="https://docs.google.com/spreadsheets/d/e/2PACX-1vQYPNERTIcwBGkXPAEzt31OFu4legoQe2cI4bulZE7xBHdhg6CZT2nj1bBzX9M85k95rQWJkXcFmnFJ/pubhtml?gid=1404064607&single=true&widget=true&headers=false"></iframe>
</div>
## 4. Endnotes
<ol>
<li id="endnote-1">In computing NOPAT, EBITA was adjusted upwards by removing the implicit interest in operating lease expense. Non-recurring items were also excluded.</li>
<li id="endnote-2">Operating lease liability was incorporated into invested capital prior to 2019 by summing the present value of future lease payments disclosed in the company's financial statements.</li>
<li id="endnote-3">https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/mgnroc.html</li>
<li id="endnote-4">https://www.factmr.com/report/golf-equipment-market</li>
<li id="endnote-5">https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/capex.html</li>
</ol>
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